A SNEAK PEEK INTO THE FUTURE OF WORK

Driven by the need to cut costs, improve efficiency and at the same time remain competitive, firms across the world have had to keep innovating and leveraging on technology. Will Purcell- a marketing specialist describes innovation as, “… the process that an individual or organization undertakes to conceptualize brand new products, processes and ideas or to approach existing products, processes and ideas in new ways.” Businesses that embrace innovation are likely to enhance their brands, increase efficiency, stay ahead of disruption and ultimately realize growth. If latest developments are to go by, then, there is no gainsaying the fact that technology takes center stage in most innovative processes across firms. A case in point is that of Uber, the popular ride sharing company. By combining modern technology with flexible payment and pricing strategies, while simultaneously offering a beneficial platform for prospective drivers the company was able to take over the taxi indu...